You have created an app after hundreds of hours of hard work but you are not satisfied with the download stats. Well here’s a guide to help you optimize your app’s description for search engine and for app stores.
In the fall of 2010, Apple officially trademarked their famous slogan, “There’s an app for that,” and there truly is an app for everything and then some. This is both exciting and incredibly daunting, especially if you have, or are on the brink of creating your app. Luckily, there are several tools, techniques and services at your disposal that can help improve the visibility and overall success of your app.
Naming Your App
The most popular apps have names that are interesting and, in some way, allude to the function of the app itself. If you take out your phone and look at your standalone apps, it is likely that every single one has a name that cleverly tells you what the app does. In other words, the name should be creative, but also relevant.
Describing Your App
You care a lot about your app and what it does, but unfortunately, not everyone else does (at least not yet). Therefore, most won’t see, much less read, past the first few sentences of your description. Those first couple sentences have to be both informational and enticing. In the full description of the app, pack in all of your keywords (services like Google AdWords can help you determine good keywords to choose to enhance visibility).
Alongside the text description of your app should be the image “description”. The best apps have clean interfaces and layouts that are user-friendly. Showcase this to the best of your app’s ability in the images section. Some app store browsers skip the written description altogether and go straight for the images, so make sure they get the same idea of what your app is capable of, as they would if they read the description.
Keep track of your 5-star ranking on major app stores. While a bad review can ruin the prestige of a perfect rating, it can also help you fix major bugs and flaws, before they get out of hand and cause other negative reviews. That being said, many app owners forget that a good review is equally helpful, beyond just boosting your rating; they can provide you with key information about what users find most appealing about the service. You can leverage this information to better craft the short and long descriptions, in order to highlight these features.
Social Media Marketing
As your app gains steam, social media channels are a great way to not only connect with your audiences but also inform them about future updates and market the application to potential users. Choose the social media a service that your target audiences use the most, whether that is creating a Facebook page, Twitter account, blogging service or another avenue. Soon, you will have more user-generated content and reviews that you can feasibly handle and monitor yourself. Luckily, there are self-service text analytics providers that deliver user-friendly, low-to-no-cost strategies to generate actionable insights about what your audiences are saying about the app.
Google is much more than just a search engine; the company also offers a variety of helpful tools to allow any company, website, app, etc. to rise above the competition and thrive. Google’s App Indexing API software offers an excellent, no-cost avenue to help climb to the top of the search results. While the service may seem complicated by name, Google provides lots of informational and helpful guides, videos and support to help you become an expert overnight, which saves the costs of hiring an SEO expert.
Check out the detailed infographics.