In this time of the online world, almost 90% of businesses have a digital presence that they want to make strong for enough profit. Every website has specific strategies to evaluate its performance and make it better.
To keep your website or brand on the top in the online market, you have to invest a lot in SEO. Without smooth efforts in this section, you won’t be able to reach your expected outcomes.
While implementing SEO, an expert evaluates different factors and metrics to make the best strategy. In this article, we are going to discuss the two most important metrics.
Every SEO guy looks for these metrics to get an idea about his platform and make it more successful. The reason behind this is these are important metrics to understand the progress of any platform.
So, you should keep these factors in your mind while making an SEO strategy for any brand. Let’s have a look at both of these metrics and compare them for proper understanding.
What is Domain Rating (DR)?
Domain Rating (DR) is a special metric that is calculated by Ahrefs. It is one of the most used SEO tools in the world for different purposes like competitor analysis, keyword research, website analysis, and many others.
The tool uses some specific factors and evaluates them properly to give a specific score to that website. The scale varies from 0 to 100 in which the higher scores are considered the best for ranking.
It is neither a search engine metric nor a search engine that will evaluate it while ranking SERPs. But it is only a predictor that will give you an idea of whether you are moving in the right direction or not.
The higher score means that the website has enough capacity to fulfill maximum Google requirements to rank on top positions. So, you should keep this factor in view while predicting a website’s progress.
What is Domain Authority (DA)?
Domain Authority (DA) is another metric that is evaluated and calculated by Moz. It is one of the most used SAAS software in the world that analyzes a website or more to give you enough information.
DA scale also varies from 0 to 100 but the method to evaluate this factor is a little bit different than DR. It is also a predictor, not a specific score that may be evaluated by any search engine.
The most important factor that Moz evaluates while giving a specific score is backlinks. It will not evaluate any referring domain but examines the nature of a link and the power that you will get.
In turn, it will give a specific score to your website through which you can get an idea about the progress of your website.
In recent research, it has been seen that DA and SERPs have co-relation. The websites with higher DA scores tend to rank faster and higher on the top pages.
In the upcoming sections, we are going to compare both these metrics (DA & DR). With this comparison, you will get a clear point about both of these.
Similarities between DA and DR
Although DA and DR are evaluated by different platforms by using various factors. But they also have some similarities during the whole process and prediction. Both of these platforms consider the following factors:
- Evaluate backlinks
- A higher score means the great potential to rank higher
- Scale varies from 0 to 100
- Examine all SEO practices
- Predicts progress of a website
- Evaluate spammy links too
- Consider bounce rate while giving a score
Whether you are looking to increase DA or DR, you should focus on the above factors at any cost. Without doing this, you won’t be able to get a higher score from any of these platforms.
It is pretty simple to get a DA PA checker and evaluate your and your competitor’s websites domain authority. With this, you will be able to make a better strategy to implement on your website.
But you have to get Ahrefs for evaluating DR as it is almost impossible to find a free tool for this task like DA.
The Difference between DA and DR
No doubt, both these metrics have similarities to much extent. But they have some differences that make one better than the other while predicting the progress of a website.
The biggest difference between both of these metrics is the evaluation of backlinks. Moz only examines backlinks, their nature, and the authority to label a score to any website.
In this evaluation, only considers website nature a little bit. But DR by Ahrefs is calculated by evaluating referring domains properly. It doesn’t consider links only but also evaluates where you are getting.
There is a specific term used while considering DR is link juice. Ahrefs evaluates every domain and finds how much link juice (authority) a website will get.
For a simple concept, you can say that a website that is referring to other domains in bulk will not give higher authority. It is because Ahrefs can give a maximum DR score of 100 to any website.
When it will give a link to another domain, a little bit of authority will be converted to that website. Similarly, when it keeps doing this and provides backlinks to thousands of articles, it will never get enough authority.
In the same way, it will not give enough authority to any website. In turn, you will not get any benefit while getting backlinks from such websites.
There are many other differences during this process like DR evaluates profile backlink and quality but DA does not do this.
What is the correlation between SERPs and DA/DR?
Apparently, there is no direct relationship between DR/DA and SERPs of Google. Any of these is not examined by crawlers or algorithms of the search engine to rank a website higher.
But it has been seen that the websites with high DA/DR are ranking higher as compared to websites having a lower score.
The reason is that these scores are given after evaluating the most important factors from 200 factors that Google analyzes to rank.
So, we can say that DR/DA have some relation with SERPs indirectly.
Which is the best DA or DR to predict the performance of a website?
It is one of the most authentic questions asked by many SEO experts. We can’t neglect any of these and consider the other higher and more important.
Both these metrics are important while evaluating a website. But DR is good enough because of the process of evaluation.
In DR, the referring domains are also analyzed properly which makes it more authentic than that of DA. Abide by this discussion; you must check DA and DR of a website to achieve your aim.
With the above discussion, we hope that you have cleared your concept about both these metrics. Many people get both of these scores the same because of their similar names.
But these are different metrics issued by different tools. So, you should consider both of these instead of targeting one to get better outcomes.