Forms have come a long way when it comes to their value in online businesses and company websites. It has evolved from the cumbersome and complicated process of form filing to the smart, guided and interactive way finding and getting forms. This shift in finding forms has made it easy for customers to navigate through a company and business websites by conveniently filling out surveys, orders, service requests and providing feedback. Easier ways of finding forms have made online businesses more competitive and productive.
Customers are seeing the doing away of vague links and URLs for forms in the company and business websites and the shift into interactive, attractive and user-friendly interface for finding and filling out forms. Getting gone are the days when you have to click links or from the website or email from the business you are checking out. Most of the times, the links lead you to incorrect forms, reroute you to another page, reach a dead end and many challenges before getting through.
With the development of digital services and improvement in form technology, both existing customers and potential customers can easily navigate their way and find appropriate forms in most business websites. AI technology has made it possible to have an interactive and fulfilling experience when finding and accomplishing forms.
Innovative Onboarding Experience
Onboarding or specifically customer onboarding is a company’s process of familiarizing a new customer with its products and services. It primarily involves answering questions and addressing concerns of customers in order to make a smooth and positive experience with the products or services. The website onboarding form is an innovative development in the onboarding process in addition to calls emails and other channels. It gives simple, easy-to-use options when it comes to viewing, questions and orders. Customers now have an added option in getting to know the products and services aside from calling or emailing customer service. This has in turn boosted customer engagement, satisfaction and trust.
Engaging and Personalized Data Collection
Collecting data from customers can sometimes be a difficult task to do. Some can be uncooperative, others can be suspicious, while others can be inaccurate with their answers. Forms can now be made attractive, conversational and easy to use, which can make surveys, data collection and purchases convenient and friendly. Interfaces can take on personalized designs for smooth operation and keeping customers engaged in the form-filling activity. Images, videos and GIFs can be used to spice up the form interfaces. Surveys can be given a friendly and assuring tone by customizing the content and way of introducing the text along with the forms. Also, questions and choices can be made more understandable and convenient. The good thing about personalizing data collection is that only the needed data can be asked from the customers. Also, more freedom is given to customers to start and stop their form completion at any time. Automatic saving features can make breaks and a continuation in filling out forms easier for customers. There’s no pressure to finish the forms, and customers are free to continue the form filling evenly on another device.
Enhancing website features and improving customer experience are two crucial things you need to incorporate into your business or company to develop a competitive edge. Forms are no longer things the customers should be dreading but something they should enjoy finding and filling out. For online businesses, forms are helpful features than can improve their service and products and also gain a better insight on the preference of their existing and target markets.