When trying to rank your site, on-site and off-site SEO are two of the fundamentals of Search Engine Optimization. When comparing your site with competitors, search engines pay equal attention to on-page and off-page SEO. Simply put, on-page factors determine what you rank for, while off-page factors largely affect how high you rank in search results.
Fast forward, on-site SEO is the process of optimizing a page’s content as well as its HTML source code.
Say you have started your online journey with one of the best WordPress site builders. You’ve done an excellent job since your site is already optimized to an extent. But it doesn’t end there.
What Is On-Page SEO & Why It Matters?
On-page SEO is the process of optimizing the content of web pages for browsers and people. On-page SEO strategies often used include improving URLs, text, internal links, and title tags. This is distinct from an off-page SEO, which involves adjusting for signals that occur outside of your website.
Aside from assisting search engines in their interpretation of page content, efficient on-site SEO also assists visitors in quickly and clearly understanding what a page is about and if it fits their search query. In short, excellent on-site SEO assists search engines in understanding what a human visitor would be seeing if they viewed a page so that search engines could consistently show up what viewers would call high information about a certain search query (keyword).
The ultimate goal of on-site SEO can be seen as making it as easy as possible for both search engines and humans to:
- Recognize the purpose of a website
- Determine whether or if that website is related to a search queries
- Consider that page valuable and deserving of a high rating on SERP
On-Page SEO Tools For WordPress Sites
Here are five ways to optimize your WordPress site for on-page SEO. Let’s dive right into it!
#1: Optimize URLs
Permalinks indicate how WordPress constructs each URL on your site. Sadly, the default WordPress options aren’t very conducive to on-page SEO.
Permalinks may be configured under Settings > Permalinks. The idea is that with that configuration, you may put keywords in the URLs of your articles, which is highly crucial for WordPress on-page SEO.
#2: Examine How Your Theme Handles H1 and H2 Tags
Your content headers are a critical component in your on-page SEO tactics. The H1 to H6 tags seem to be essential components of your on-page SEO structure.
For years, the headers were used to advise the reader (and search engines) about the structure of the material on the page and what is more and less significant.
Using a certain keyword inside the H1 as well as at least one additional heading typically indicates that your site is optimized for all those keywords on-page.
It is also critical to examine how your theme manages those headers.
#3: Improving Site Speed
Make sure you evaluate the speed of your website when doing your on-page SEO checklist.
Another criterion that Google has identified as a ranking factor is site speed. Not only that but it has been empirically demonstrated that site speed highly corresponds with search engine placement. However, some recent publications claim that it does not – there are competing views these days.
However, one factor is undeniably influenced by fast website loading times: consumer experience and conversions. A quick website provides a positive customer experience, and a positive user experience leads to increased conversions.
In layman’s terms, this implies you should do all it takes to have your website load as quickly as possible. Even if you ignore search engine rankings, high site performance will improve your audience’s overall experience with your site. There are several on-page advantages of WordPress websites that really can reduce load time to under 2 seconds.
#4: Add Structured Data
So, in general, Google’s largest “problem” is comprehending the material, what it is about, who the parties (writers, organizations) behind it are, and how these parties interrelate.
Google is made up of a lot of algorithms that attempt to make meaning of the web’s complexity. So, imagine if you could truly make Google comprehend your data better?
This is what “Structured Data” is for. It is a method of marking up your material so that Search engines such as Google can better interpret it.
#5: Use Related Keywords
Related keywords might be equally as significant as the post’s core keyword. In actuality, this is a natural element of writing. When you write on a certain issue, you will also mention keywords and themes that are directly connected to the topic you are addressing.
Essentially, Google would want to see a variety of words and expressions in addition to your core keyword if you want them to be satisfied that your piece is actually on topic.
If you’re not clear about what keywords to use, you may locate relevant terms on regular search engine results pages using Google recommendations.
The Bottom Line
Are you working on on-page SEO services for your website? Are you actively striving to boost your WordPress on-page SEO? Or perhaps you simply “may not have the time”?
While you may believe that these will have little influence, repeating this continuously for every article you’ve published as well as any new ones will have a big effect over time.
What is the status of the WordPress SEO checklist?
There is one thing left to do once you have completed every of your WordPress on-page search engine optimization. And that’s off-page optimization!
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