In this time and age, the 21st century, social media advertising is on the rise. There before, advertising was limited to a few avenues but with time, we are advancing in technology and increasing the channels of promoting our businesses. Quite a number of people have one or two social media apps, Facebook and Instagram being the most used of all platforms. With new types and models of smartphones making their way into the market almost every day, and with their affordable characteristic, everyone can now access social media at any given time and place.
And needless to mention, the importance of internet marketing in business cannot be overemphasized. Billions of people use the internet every day, with Asia carrying the highest percentage of internet users globally in 2019 according to Internet World Stats. It’s not a wonder that entrepreneurs are shifting their marketing focus to social media. As a matter of fact, approximately 77.6% of small businesses say that they use social media to promote their products or services. Also, most of these businesses report using social media advertising as part of their efforts to boost SEO and their performance on organic search. But when it comes to marketing strategies, how exactly are social media ads effective? Well, we can only tackle this by looking at the various ways these ads can benefit businesses but in a nutshell, social media ads are effective in the following ways:
Attracting more prospects and creating brand awareness
All businesses need new profitable customers for them to keep growing by making profits. The more a business attracts customers, the more sales it is likely to make. The first and most important question a marketer or entrepreneur can ask themselves is “who is not familiar with my brand?” if you guessed right, social media is one of the best places to meet new customers and make your brand known to them. There are lots of people on social media platforms that need to be engaged. You only need to ask some questions, get advice from them and post ads for your products. Regular posting of product content allows it to get to many people who can recommend it to friends and colleagues. Getting customers through traditional advertising methods can be rather slow, expensive, and tiring but with social media, a large group of prospective clients can be reached easily.
Through social media marketing, targeted audiences are easily reached. In as much as social media marketing is recommended, you don’t just advertise to anyone, you need to be strategic. Before creating and posting a Facebook ad, for instance, Rachel Palazzo from Bear Fox Marketing (https://www.bearfoxmarketing.com/facebook-advertising/easily-test-facebook-ads- for-your-business/) says that it is crucial to define your growth objectives, choose a customer persona, and define the parameters you’re going to use to test the outcome of your campaign. A target group is needed in order to get the best of your adverts. Say, for instance, you are a real estate manager. In this case, your target group should be people who want to own a house.
In other words, you will always need to have an audience to market to when it comes to online marketing. Social media ads allow you to reach out to many people as it gives them the ability to like, share, and retweet adverts that will actually be viewed by many online users. After seeing an ad, many people have actually ended up purchasing an item.
Reduced operational cost
All you or your company needs when advertising through social media is an internet connection and a computer. You can easily sell your products and services to a large base, increasing sales and reducing cost. As opposed to other advertising platforms such as billboards and brochures, social media is not geographically limited and anyone from whatever state, district, county or country can be in a position to access and view your adverts.
It’s good to go with times and what they dictate we should do and for now, the world is becoming digitally oriented. Technology advancement basically affects all areas of life and we have to adjust and make room for progress. Marketing on social media has proved to be quite effective as many people are more glued to social platforms than to their televisions. As most people on social media get to socialize, get entertained, and get updates on current affairs, it’s also a good opportunity for entrepreneurs to market their products. No experience is needed and to thrive in the business world, an online presence is an ideal solution for companies and individuals. In a parting shot, all entrepreneurs should utilize the opportunity that social media has provided.