It doesn’t matter what you use your website for- affiliate marketing, selling hand-made jewelry, or teaching others how they can be good at parenting, if you want it to reach to the masses and make a good impression on those who visit it for the first time, then branding is something you just can’t overlook.
There are many reasons why branding has become more important than ever, which include trust-building, opening new revenue channels, and harnessing the power of emotions. Since your website is an important digital asset that attracts your leads and customers from across the globe, it must be branded in the best way possible.
The following are 7 amazing tips on branding a website:
1. Create a Premium Logo
If there is one thing that brands are easily identified with, then it has to be their logos. Think of iconic brands like Nike, Adidas, Apple, and Pepsi- they are recognized all over the world irrespective of countries and cultures because of their logos that aren’t limited by geographical or cultural barriers. This concept is applicable to websites as well.
When your website has a unique and attractive logo, then it can be easily recognized on the Internet even when there are many other websites in the same domain. Adding a logo to your website also helps in showing others that you take your work seriously and that you are a professional.
There are many easy ways to design spectacular logos that are also relevant to your website. For instance, you can use Fiverr.com to get the logo designed by remote graphic designers. Or, alternatively, try a logo maker that can create the perfect and affordable designs on its own based on the requirements raised by you.
2. Pick A Good WordPress Theme
Most of the websites on the Internet are based on WordPress as it has a massive online community and a wide range of plugins that can improve the performance and appeal of your website. Plus, you can find all kinds of attractive WordPress themes that can instantly revamp your entire website. However, you should pick the theme wisely.
Since WordPress theme lays the visual foundation of your entire website, you should do some research and read a few tips on how to choose the right theme online. These include using only credible theme sources, focusing on simple themes, and always keeping SEO in mind.
3. Be Consistent
One of the most important characteristics of a powerful brand is consistency. It applies to visuals, brand voice, brand personality, and everything else that’s related to the entity. For instance, Google has various products viz. Google Search, YouTube, Gmail, but you can easily see that they all are based on minimalistic designs and focus on performance and usability. Similarly, top beverage brand Coca-Cola has always emphasized on “celebrating life” with taglines like “Open Happiness” and “Taste the Feeling”, etc. Even the base color for the logo is red which is associated with emotions like passion and enthusiasm.
If you want to brand your website and do it right, then it’s important there is consistency in the language of the blog posts, color palate, UI elements, etc.
4. Publish Quality Content
Did you know that poor grammar on websites turns away 59% of the visitors? This is because things like dull language, grammatical mistakes, typos, etc. make a website look unprofessional and create a bad impression on the readers.
If you want your website to look branded and reliable, then you must take the quality of the content seriously. For instance, there are tools like Grammarly that can identify grammatical and syntax-related mistakes on your website. Otherwise, you can consult a digital marketing or copyrighting agency that can provide you top-quality content that increases the website traffic and elevates its personality as well.
5. Be Clear About Value Proposition
In this day and age where the people are surrounded by all kinds of distractions, there is no room for confusion and ambiguity. So, it’s really important that are 100% clear on what your website is all about and what kind of value you are providing to your visitors/customers.
A large number of web users that land on a website through organic search are often looking for solutions. For instance, one user might be looking for tips on purchasing the right furniture, while others could be searching for bakeries that offer the tastiest donuts. All you have to do is let them know that you can offer the best comprehensive guide on furniture shopping, or teach them all they need to know about satiating their taste buds, whichever is the case.
6. Choose Professional Fonts
Fonts alone can affect a brand in more ways than you can imagine. For instance, the logo of Coca-Cola is memorable and powerful only because of the font that’s one of a kind.
When it comes to branding a website, then you should look for typography that looks both professional and appealing. However, there is no need to go overboard and pick fonts that are too edgy or complicated.
7. Use Quality Images
Most websites require a ton of images for products, blogs, newsletters, etc. It’s your responsibility to pick royalty free images that are sharp, available in high resolution, and look professional. When you take photos of your products, then make sure that the environment is brightly lit and the angles cover all their physical aspects. If necessary, you can hire a professional photographer too.
As you can see, branding a website is a complex process that requires several steps. That said, you want to apply all the information above to get the desired results and establish your website as an authority in the industry. That’s the only way to attract customers/readers from new and untapped markets. Good luck!