Email newsletters are an awesome way to send the latest announcements from the blog, website, or company, promote something and convert people from prospects to clients. But at the same time, they may be a challenge: sending emails is a really time-consuming task performed manually. Moreover, the emails may be lost in the recipients’ inboxes. So, what do you have to do be always on time and be sure the recipients get and read the emails from you?
A nice solution for many businesspeople, marketers, and sales managers are drip campaigns. Drip campaigns are the tool also known by many other names such as automated email campaign, drip marketing, life cycle emails, and marketing automation. This instrument helps people save time on marketing thanks to automatically send emails to leads, clients, subscribers, and customers.
Email drip campaigns are a series of pre-written emails defined in a planned release schedule that is prepared in advance. When you activate the campaign, each customer receives the same set of emails which is created in a personalized way to add a human touch to every email.
Their concept is really simple: they are a set of marketing emails that are delivered automatically based on a pre-defined program. Everything depends upon you and your preferences. Perhaps a set of emails will be sent as soon as an individual reads an article in your blog, then when he or she signs up, later follows the link in the email, then makes a purchase, etc. This may happen either every few days or depending on the triggers you set up in the campaign.
The beauty of drip emails is that all of these happens automatically based on user segments and triggers that you’ve pre-defined. As a rule, the services are non-limited, I mean, you can create as long email campaigns and add as many triggers as you wish, set as many delays as you like, personalize the emails as much as the provided data lets you. So, the recipients will get emails from you for quite a long period of time and you personally won’t have to do it manually. Such tools are really time-saving, you need to spend about half an hour or a bit more and then only reap the fruits.
You need to remember that your goal is to make leads accept you, build the bridges with them, and become friends with every person on your list. Thanks to such tools, as drip campaigns, you can reach the aim with ease.