According to most business owners, one of their most petrifying moments was the time of choosing the type of business to undertake. It is at this stretch people experience a lot of uncertainty particularly on whether or not it was the best and feasible decision. Once the foundation is laid and business is in place, the next stage is having a functional website to sell your business.
The challenge here comes during the selection process; what type of site suits your business? Fortunately, there is a decent list of working websites available for any type of business in any type of industry. Choosing one fully depends on what your mission and vision are for the business – what you want to achieve with the website.
A site is great only if it succeeds in accomplishing the primary goal of doing business. Having a website for your product or service is good, but it can only be great if it encourages visitors to visit, and in the end ensuring that conversion takes place.
There are three basic types of sites depending on what you are offering:
- Service Website
The main purpose to own service websites is to maximize conversion rates. Conversion Rates Optimization (CRO) describes how well your site is doing in terms of converting potential customers to actual paying customers. This simply means that every page, tab, or button should have one goal, to maximize conversion. The call-to-action element should prompt the customer to sign up and purchase an item or pay for a service.
Content marketing is one of the recommended strategies that continue to help businesses to date. Activating a blog to increase traffic is important as there are different sites offering various packages with affordable pricing such as the wix pricing options. Having different packages ensures that everyone can access different website services depending on the payment.
- E-Commerce Website
The primary goal of this site is more or less that of a service website. Just as a service website, an E-commerce site has to compel potential visitors to convert. The difference is in the content, where an E-commerce site offers several products, and functions as a virtual shop. It is, in this
regard, your website has to appeal to customers in the design and in process. The interface has to be flawless, functional, and timely without any form of bugs.
- Brochure Website
A brochure website is a site published to facilitate the online promotion of a business. If the conversion is not a top priority now, having a brochure website will work for you. The only challenge is that your competitors are more likely to have an upper hand with the fact that they may be having a solid web presence. Brochure websites are mostly used at the initial stages of an online presence strategy to inform the public what the business is about, your vision, as well as the mission statement.
With plenty of website tools and technologies available online, remember to focus on what you want the website to achieve for your business first before anything else. It is best practice to involve relevant experts to advice and help in the assembly and implementation of an effective website.