Now that you’ve successfully set up your WooCommerce website, it’s time to concentrate on building the platform and gaining more sales. But, is that such an easy process?
Does creating an online store help you increase sales automatically?
Surely not! If you’re stranded, there could be several things going wrong.
- 1 Reasons why your store is not getting conversions
- 2 What Is WooCommerce Product Page Optimization?
- 2.1 Best Tactics for WooCommerce Product Page Layout
- 2.2 Informative and High-Quality Product Images
- 2.3 Plugins You Can Use for Product Image Optimization:
- 2.4 reSmush.it:
- 2.5 EWWW Image Optimizer:
- 2.6 Compress JPEG & PNG Images:
- 2.7 Concise Product Descriptions
- 2.8 How can you write an attractive product description?
- 2.9 Demo Videos of Products
- 2.10 Attractive Call to Action
- 2.11 Customer Reviews & Ratings
- 2.12 A/B Test WooCommerce Product Pages
- 3 Wrapping Up
Reasons why your store is not getting conversions
Product Pages are not optimized
Undoubtedly, product pages are the most critical areas of your website. They have the tendency to either break the store or make it a huge success. And, by optimizing these pages well, you can have a drastic improvement in your conversion rates.
Wrong Target Audience
Until the right set of the audience isn’t visiting your store, you cannot expect to have an increase in sales. Therefore, it’s exceptionally essential to understand the target market and craft an adequate marketing strategy to obtain their attention.
No Proper Marketing of Products
Irrespective of the value that your products comprise, if you aren’t marketing them well, you wouldn’t see any results. The internet is full of marketing campaigns, and sales pitch examples. You can refer to them to build your brand awareness. The primary idea behind the marketing should be to convince the audience that your products are worth investing in. Put the reasons in front of them, and you’ll have their attention.
Non-accessibility of Products
Most of the times, one of the considerable problems that new online store owners face is related to the technicality. It could be because of a lack of responsiveness or poor design. Having products that aren’t accessible can cause you a lot of problems.
So, let’s focus on the first reason and discover the ways to resolve this issue. Are you ready?
Importance of Product Pages in CRO
Not just a product page helps impart knowledge to the customers regarding the product, but it also plays an essential role in grabbing a higher place in search engine ranking and redirecting organic traffic towards the website.
A well-built product page can act as a salesperson for the services and products offered. Thus, for an online business, it’s one such aspect that can help you garner more revenue.
What Is WooCommerce Product Page Optimization?
Whether it’s a small business or a large corporation, each one of them requires adequate page optimization for better marketing. If you believe the statistics, 90% of searches done on the desktop are via Google. And, 35% of product searches begin from this well-known search engine. Hence, to generate more traffic, you cannot neglect the product page optimization in any which way.
If you wish to beat your competitors, you’d have to invest some more time and efforts in optimizing your pages so that you’d list on the top of the search result page.
Best Tactics for WooCommerce Product Page Layout
While optimizing product pages, there are a few important factors that should have your undivided attention.
- Informative and high-quality product images
- Concise product description
- Demo videos of products
- Attractive call to action
- Customer reviews and ratings
Let’s talk about them in detail.
Informative and High-Quality Product Images
To begin with, you must be cautious with the kind of product images that you’re using.
In case your pictures aren’t informative or clear enough, it can put your sales off the guard.
Considering that these images have higher value; you must use proper resources to achieve an adequate level of information and clarity. You can also add the zoom-in view into the images so that your customers can assess the product to their satisfaction.
Let’s take an example from Flipkart:
Generally, in a WooCommerce store, three different types of product images are used, like:
- Product thumbnails
- Catalog images
- Single product images
Furthermore, you can also display different images on the product page to show a variety of colors.
Take this as an example:
Now the question arises – How can you display good pictures?
Your customers are looking for product pictures that are comprehensive, big, and can be zoomed in. In case you’re concerned about the size of images, there are several such tools online that can help you compress images seamlessly.
Plugins You Can Use for Product Image Optimization:
This one is a free plugin that you can use to optimize images. It uses a variety of advanced algorithms to do its job. It supports images in almost every format, such as JPG, PNG, GIF, and more.
With its advanced and useful features, this plugin automatically decreases the size of images that you upload in your website. However, you can also use it to optimize pre-uploaded images.
Just as the name suggests, this plugin can be used to optimize JPEG and PNG images. It comes with an advanced background optimization to improving the workflow speed. Moreover, it automatically optimizes images whenever you upload them. If you want bulk optimization, this plugin can handle that as well. With a single API key, you can use this plugin for multi-sites.
Concise Product Descriptions
When writing the product description, make sure that you’re clear and informative with your words. It’s the only way to help customers understand the importance of your products. You must keep the page persuasive enough with a precise explanation. To keep SEO in mind, use a primary keyword in the content.
Also, add valuable information, such as cash back, discounts, bank offers, and more in the description area so that your customers would get attracted easily. And, don’t keep your visitors hanging anywhere. Be transparent in terms of expected delivery date and extra charges, if any.
Take this for an example:
How can you write an attractive product description?
The key to writing an eye-catching product description is to know what entices your target audience. Once you’ve got hold of that information, let them know the entire story behind your products. However, make sure you’re keeping the tone as natural as possible.
Don’t write a lengthy chunk of text. Nobody is going to sit and read it. Instead:
- Keep short sentences
- Use bullet points
- Add short paragraphs
- Use lots of white space
- Experiment with font size
Demo Videos of Products
With time, the elements that go on a product page evolve to suit the requirements. And, as far as demo videos are concerned, they can assist your leads in their decision-making stage. If you’re actually showing them how your product works, it can boost up the sale extraordinarily.
Whether it’s a physical product or a digital one, displaying a video could be one of the best marketing techniques that you can execute.
In this regard, take an example from Amazon. This online store displays a quality video for a majority of its products.
To help you out with the development and editing of demo videos, there are several online tools that you can use, such as:
Attractive Call to Action
Having a clear and enticing CTA button on every product page encourages your visitors to take action right away. This is one of the crucial aspects of helping you convert leads into customers. Surely, a good CTA could be the final stroke your store needed for better sales.
A well-designed CTA button with outstanding color and succinct content can easily persuade your customers to finish the purchase.
In the example given above, eBay, quite diligently, welcomes sellers to sell their products on their store, stating that global customers are in need. Now, who wouldn’t trip off on such a line, right?
Customer Reviews & Ratings
There’s no denying the fact that social proof is one such aspect that influences people while deciding whether to buy your product or not. With the help of transparent reviews and ratings, your target audience can have an idea of the quality they should be expecting. Therefore, create a special place on each of your product pages where verified customers can write about their experiences.
Also, keep in mind that you aren’t messing up with the authenticity of reviews. Having a few negative ratings and comments wouldn’t hamper your brand but would instill a sense of dependability among your audience.
Amazon does it perfectly:
A/B Test WooCommerce Product Pages
Although it’s easier to figure out the techniques and tactics that you can use to optimize your WooCommerce product pages, however, how would you find out what’s working and what isn’t? The only considerable way out of this dilemma is to execute A/B testing.
Also known as Split testing or Bucket testing, this is one such concept that helps you compare two different versions of a single product page with the help of live traffic.
Out there on the internet, there’s no lack of A/B testing tools that you can use to create a profit-generating WooCommerce store.
Now that you know how optimizing an online store isn’t a big deal, you wouldn’t step away from this task, right? Make sure that you’re not just creating an online store with an extensive range of products but a comfortable zone for your visitors.
Keep in mind – “The first impression is the last.” So, invest as much time and amount as you’d want to leave the best impression on your visitors. Only then you can succeed.
So, without further ado, step ahead and start optimizing your WooCommerce product pages right away.
In case you know more about the optimizing tips and techniques, do share with us in the comments section.