WooCommerce offers an infinite number of possibilities to set up and customize your ecommerce store, thanks to hundreds of plugins (plugins) regularly updated to add many features. As a store owner, you are probably wondering: having a WooCommerce-based e-commerce store is good but how to perform its SEO?
In fact, the use of this platform for is already a good start to improve its SEO. To this, it is necessary to install a plugin to assist you in the technical optimization, content, and popularity of your WooCommerce store. Here we present you the best free/paid plugins that will help you optimize the SEO of your WooCommerce shop.
1. Yoast SEO
Yoast SEO is an all-in-one plugin that includes many handy tools to boost the SEO of your site in all aspects. It takes care of the technical optimization, but more importantly, it helps you write better content to position yourself on Google. Web writing tips, optimization of title tags and meta description, generation of sitemap. This plugin teaches you good habits, including writing around the main keyword to better position yourself in the search results.
This extension also accounts for the most downloaded SEO plugin for WordPress. A plugin that deserves its success because it has the advantage of offering many tools with an intuitive interface. Best of all, it’s completely free!
2. All in One SEO Pack
All in One SEO Pack is another one of the most downloaded plugins of WordPress. As the name suggests, it includes many features for SEO optimization of your website. This plugin offers a basic version for beginners, as well as a Pro version with advanced features for developers.
It also allows to intervene on the title of your pages, the URL, the meta description and the keywords associated with your content. In short, the fundamentals of SEO for who wants to optimize their WooCommerce without going through too advanced parameters.
This extension makes it possible to integrate structured data into your contents, making it possible to enrich the extracts visible on the SERPs. It also has the advantage of optimizing the SEO of ecommerce sites, especially those built on the WooCommerce.
3. SEO Squirrly
This plugin offers weekly or real-time audits of your WooCommerce store. It can help you, especially, when writing your content in terms of keyword density or overall optimization of the article. It also includes a position reading tool.
4. Broken Link Checker
Broken Link Checker helps you track dead links which is a tedious thing to do. To save time or avoid delegating this tedious task to your WooCommerce store, this plugin does the work of verifying in real time. It also sends you a synthetic email from time to time.
5. SEO Ultimate
This plugin is real metadata central with access to commands for descriptions, keywords, Google Webmaster verification and integration with Google Analytics. If you have a lot of product pages with separate titles, SEO Ultimate will help you manage the data with ease.
This is a plugin developed by Kevin Richard, an SEO consultant who also created the excellent SEObserver tool. WP Backlinks is a freemium plugin that allows you to analyze your new backlinks directly from your WooCommerce dashboard. For this, the tool uses Majestic’s resources while the data is usually very limited without a subscription. A premium version at only $19.99/month allows you to monitor the new backlinks of 3 of your competitors.
7. All In One Schema Rich Snippets
It’s a simple easy to use plugin which will help improve the way your product appears in search results by providing more information about the content. These are interactive elements that can display images, stars for opinions, prices, etc. So these are advantageous features to highlight your products on the SERPs of Google.
Redirection is a plugin that does its job very well by allowing you to manage your different 301 redirects. It avoids including 404 errors that are penalizing but also to redirect to new pages. Essential to redistribute the “juice” of your WooCommerce and have total control of your internal mesh.
9. Breeze by Cloudways
Even if the speed of a WooCommerce store is not a direct factor for your SEO, it avoids having a lousy bounce rate on your store. Who wants to stay in a store that is too slow?
Breeze is a free WordPress cache plugin that boosts the performance of your store with your server. It is much better than its other (free/paid) competitors and is well worth a try on your WooCommerce store.
10. Jetpack by WordPress.com
Jetpack is the “Swiss Army Knife” essential for the beginners of WooCommerce. Its free version includes a statistics tool for your WooCommerce store, the automatic sharing of your publications on social networks, and a “similar articles” function directing your readers to the articles of your choice. The optimization of SEO is included in the paid version.
This plugin also simplifies content production through easier media integration, as well as creating carousels and image mosaics.
It’s up to you to choose the best WooCommerce SEO plugin that’s right for you. Once installed and activated, all you have to do is configure and start optimizing your WooCommerce store referencing.
Be careful! However, the installation of dozens of plugins is not recommended because it may significantly increase the loading speed of your site, a factor penalizing your SEO.