Nowadays, internet users widely consume video content, so businesses and webmasters need to consider this factor when customizing their sites. If you want to see good business results incorporate videos in your site content, add them to the landing page or into the ‘About Us’ section. According to statistics, in 2022, videos will make up 82% of all internet traffic. These numbers are impressive, that’s why you should not hesitate to find a proper online video editor and add videos to your site to attract the audience.
- 1 Video Consumption Statistics
- 2 Benefits of Adding Videos to Your Site
- 3 What Videos to Add
- 4 Where to Put Videos on Your Site
- 5 Conclusion
Video Consumption Statistics
Interactive visual content captures people’s attention and makes them spend more time watching engaging content. Every person experiences it daily when watching social media or YouTube videos. Now let’s take a look at important statistical data that will show you why video content is a must for your website.
- Viewers retain 95% of a video message, compared to 10% of the text message.
- Adding video content to the landing page can boost the conversion rate by up to 80%.
- 83% of site owners report video helped increase the average time visitors spend on the page.
- 54% of customers want to see more videos from marketers.
- 87% of video marketers say video has increased traffic to their website.
Now you have a better understanding that not only a video website can contain videos, but any business must establish a strong and successful online presence.
Benefits of Adding Videos to Your Site
In spite of engagement, conversion, and SEO, there are plenty of advantages of adding video content to the website. Here we outlined the most relevant benefits for every site owner.
Better Message Delivery
It’s known that the audience better perceives visual information rather than textual one. Moreover, video content allows people to watch, listen and read data satisfying everyone’s tastes. You will successfully deliver the message with the help of a custom video. It can be an excellent complementation to other content types of your webpage as well.
High-rise quality data on your site attracts more visitors that boost your online presence. People will see your website high on the first search page. Organic search engine ranking can be achieved by regular content updates and engaging information. And video content plays a huge role in improving your SEO ranking.
Increasing Brand Recognition
People will recognize your brand once they see its name and logo in the interactive video many times. For instance, there are plenty of tools for creating a professional logo for your company. A high-quality, captivating video will increase your brand awareness and make people talk about your products and services. You’ll benefit from authentically connecting with the audience that helps your business grow.
Attracting More Website Visitors
People may visit your site once, but making their return to the page regular is a success. If people see engaging content on the site and a reminder of regular renewal, it will encourage them to visit the site more often. Useful videos with educational or entertaining content attract audiences the most. Besides, you will have the chance to imbue them for buying actions and increase your profit.
Standing Out From Competitors
With so many businesses in the market, it’s challenging to manifest your uniqueness and value. Do not stick to the idea that exceptionally a video website will allow you to do that. Videos make it fast and easy to reach new visitors and potential clients on any site. Many website owners are actively implementing this video trend on their web pages, so you need to apply creativity and talent to make your content stand out. Find a good online video editor with advanced features to build successful projects.
What Videos to Add
We have prepared a list of the most popular video types everyone can easily create for their website. With a one-stop video maker, you can create any video type, but remember that people quickly get bored from watching long videos. Try to make it short but imbued with valuable data.
So let’s briefly outline types of the videos for your website.
This video type should represent the team collaboration on your brand that is beneficial for brand awareness. Here you do not have to show off and say how much you are better than your competitors, but it should be a present acquaintance of customers with creators. Viewers should see real people behind the product/service with their unique characters and emotions. Using video editing software will help you create a great 2-3 minutes presentation video with a warm and friendly tone. You can add it in the about us section to make the audience acquainted with the brand makers.
Product or Service Demonstration
Create a product or service tutorial to show its functionalities, pros, and cons. With a video website containing product specifications, it’ll be easier to reach new clients. This marketing strategy is tested, and it proved its success for many businesses. Explain to people what it is, why they need to try it. They will not spend much time reading long product descriptions instead they will watch animated content. It’ll boost your conversion, sales rate, and customer trust. Consider that people like numbers, so adding a bit of stats would be a plus. Try to make your video, demonstrating product or service informative and creative.
Every business needs to run a blog to present people with their expertise, trustworthiness, and talent. Moreover, it allows to establish a strong online presence, reach a larger audience, as well as give useful data to people. At first glance, it may seem challenging to start a blog, but you can find the solution in the material on WordPress theme. Add captivating videos to the blog, inform the audience, entertain them, and at the same time promote your business. The win-win option is to give useful tips and mention how your product or service can go handy.
This video type helps potential clients to make their buying decision and ensure your product quality. So you may ask your former customers to shoot a short review of their experience with your company. Besides, it’s possible to ask a specific question concerning their purchase. Another option is to have an interview with a person asking them about a product or service. Make it coincide, interesting, and live so that people trust you and want to buy.
Where to Put Videos on Your Site
Once you get the idea of adding videos to your site and creating compelling content with the free video editing software, let’s discover what digital pages it’d be better to do. You can choose whatever section you like, the only thing is that the video should be engaging, informative, and visually appealing.
The landing page should possess relevant visuals to deliver the message of your company and attract visitors. Video is the best option in this case, so ensure it doesn’t take a long load time as visitors will scroll down or leave the site. It’s recommended to create a catchy poster with a play button to signal the audience that there’s a video. The landing page CTA should correlate one of the videos to make visitors focused on your message.
The home page is the most popular section to host video content. Many businesses use this strategy, but they fail to add the right videos. It must be something to show your best features and keep people’s attention, so they do not leave and make a purchase. Consider that it all depends on your product and service types, as well as the audience you want to target. In this case, a great solution would be to include a short and capturing explainer video.
About Us Page
This section should contain a presentation video about your company. With a proper online video editor, you will be able to introduce the team and humanize the brand. Let the employees be themselves and reveal their diverse personalities. Thus, audiences will appreciate this digital socialization form and your unique company culture.
As you know, people are often dependent on social options, and if someone says a positive or negative thing, we are prone to check it. Online reviews contribute to sales rates, and the more positive reviews the company has, the more sales it gets in the future. But how does social proof influence buying behavior? The answer is peer and colleague reviews that are the most widely used when buyers learn more about vendors. You should create and publish customer testimonial videos on your sales page to attract clients and increase brand awareness.
Now you see that video content plays a crucial role in website success. Thus, do not be afraid to imagine, shoot, create, and use an online video editor to make up your story. We can no more underestimate the power of video content so take full advantage of it.